I will scale your fitness coaching business to $10k a month or it's free. Without posting 3-5 times a day or doing outreach.

The DM ad strategy I used while working full time as a software engineer.

Want help implementing this?

Apply for mentorship

Answer a few quick questions. If we’re a fit, we’ll set up a time to chat.

My own coaching business

Built alongside a full-time job.

I used this approach while working as a software engineer and running my fitness coaching business.

$10.2kMy first $10k month
March 2026

$30k+Generated as a
fitness coach

Sam's existing result image showing $10.2k gross volume in March 2026.

The mentorship

Put the strategy to work in your business.

If you want help implementing what you’ve learned, we’ll work on the pieces that turn attention into coaching conversations.

Your ads

Build a clear message for the people your coaching offer is designed to help.

Your profile

Make your offer, your experience, and the next step easy to understand.

Your conversations

Qualify enquiries and guide suitable prospects toward a call.

You run your own ads. I help you build and improve the process.

Who the mentorship is for

You already have paying fitness coaching clients.
You want to use ads to bring more potential clients into your business.
You’re ready to implement the work and invest in mentorship and ad spend.

What happens next

Watch the free training
See the approach, who it suits, and what needs to be in place before running ads.
Tell us about your business
Answer a few quick questions about where you are and what you want to work on.
Let’s see if it’s a fit
We’ll chat about your business, your goals, and whether the mentorship makes sense for you.

Is this only for fitness coaches?

Yes. The strategy, scripts, and funnel are built around fitness coaching. If you already have paying clients and want to scale with ads, this is for you.

What if I haven’t signed any clients yet?

This mentorship is for coaches with paying clients. Focus on getting your offer working and signing your first clients before investing in ads.

Do I need to already know how to run ads?

No. I’ll walk you through the ad strategy, messaging, and funnel. You just need to be ready to implement and invest in ad spend.

How is this different from a course?

This is mentorship, not a course. We work on your specific offer, your ads, and your sales process, and you get direct feedback from me.

What happens on the call?

We’ll review where your business is, what you want to work on, and whether the mentorship makes sense for you. If it’s a fit, we’ll set up a time to start.

Is ad spend included in the mentorship?

No. Your advertising budget is separate from the mentorship. We’ll talk through your business and what running ads would involve on the call.

Ready to put this into practice?

Share where your coaching business is today and what you’d like to work on.